ABOUT The Plant Potential

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What is The Plant Potential?

The Plant Potential focuses on the promotion of evidenced based advice on plant-based nutrition. Founded by the plant-based dietitian and personal trainer, Jacob McGinness.

We support plant-based eating on the grounds of being more ethically and environmentally conscious of our food choices. We provide services for those who wish to eat plant-based and reach their plant potential. Reaching your plant potential could be managing your health condition, thriving with energy on a plant-based diet, improving your performance in your sport or activity or improving your body composition i.e. building muscle and losing fat.

Jacob McGinness

  • Bachelor of Nutrition and Dietetics (Honours)

  • Certificate IV in Fitness

  • Accredited Practising Dietitian

Jacob is proficient in managing and planning plant-based diets to support long term health, manage chronic health conditions, optimise sports performance and improve body composition.

Years of experience in a range of sports as well as training to build strength and muscle. Our online coaching program is designed to guide and support clients who wish to build muscle or lose fat, whilst promoting healthy life long eating behaviours and balanced approaches to exercise and nutrition.

Our services are available worldwide via online consultations.


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